Networking - Learning - Mentorship

Strategic Content Marketing: From Planning to Posting

Is your message being heard? Boost your brand (and your bottom line) with impactful content.

Date: Wednesday, February 12, 2014 Time: 4-6pm Location: Squamish Lil’Wat Cultural Centre Whether your business is brand new or you manage a big brand, creating relevant, interesting, smart content, grounded in strategy and driven by goals will cut through the noise to get your message heard and grow your business! Strategic Content Marketing is a powerful vehicle that helps you:
  • Build strong relationships with existing customers
  • Acquire new clients
  • Increase your social reach
  • Build brand awareness
  • Grow revenue
To create an effective content marketing plan you must first understand why you are generating content in the first place!  Join WOW and Katrina Carroll-Foster as we explore the key components of impactful marketing content including:
  • Building from a strategic plan
  • Defining your value proposition
  • Knowing your audience
  • Identifying your key messages
  • Choosing what stories to tell
  • Prioritizing your channels
Easy, right? It'll be a lot clearer at the end of our February 12th event! Guest Speaker: Katrina Carroll-Foster Business Architect. Brand Strategist. Entrepreneur. Advisor. Twitter: @katrinacf LinkedIn An innovative yet pragmatic brand and marketing strategist, entrepreneur and advisor, Katrina Carroll-Foster is principal of her self-named consultancy Her experience is drawn from her work with companies ranging from large well-established global businesses to scrappy startups, including launching her own angel-funded eCommerce venture. Katrina has led marketing, communications and sales for some of BC’s best known brands including Intrawest, Opus Hotels, and the Rick Hansen Foundation. Katrina is a proud mentor for the Forum for Women Entrepreneur's, as well as with the BC Innovation Council. She volunteers for the Canadian Women Voters Congress and previously sat on the board of Dress for Success, where she founded Young Executives for Success.