Networking - Learning - Mentorship

Cognitive Biases – How to Clear the Fog and Make Better Decisions

Thursday September 29 | 6 - 8pm | Maury Young Arts Centre

Early Bird Rate (until Wednesday, September 21) Chamber Members: $40 | General Admission: $50 Regular Rate Chamber Members: $45 | General Admission: $55 All prices are subject to 5% GST. Registration open until noon Wednesday, September 28.
EVENT DESCRIPTION Strategies for more effective actions The average adult makes 35,000 decisions a day. We’re conditioned to think we are rational beings, but often, cognitive biases can creep in, effecting our judgement without our even knowing it. Cognitive biases are the little tricks and short-cuts our brain produces. If unrecognized, they can act as obstacles, holding us back from making the right decisions. We all have these biases, but if we can recognize them, we can learn to remove these barriers, so our decisions don’t short-change our best intentions. Consumer behavior expert, Claire Booth will open our eyes to what these cognitive biases are and the effect they have on our needs. Her examples and exercises will empower you to manage your perception of reality to look at problems in a different ways and make better decisions so you can create change in your personal and professional lives and climb to great heights. Key takeaways:
  • Learn to tune into your cognitive biases
  • Look at problems in a different way - and apply this to any aspect of life
  • Overcome obstacles by removing biases

GUESTMaking Decisions SPEAKER: Claire Booth Consumer behavior expert, Owner and President of Lux Insights market research agency Twitter | LinkedIn | Website In her 15+ year career as a consumer behavior practitioner, Claire has spent thousands of hours observing behavior, questioning consumers and interpreting what she sees in order to draw insights for her clients. Claire Booth is Owner and President of Lux Insights, a Vancouver-based market research agency. Lux provides data, insights and ideas to organizations across North America such as FitBit, Nintendo, Tourism Vancouver and A&W. Prior to starting Lux in 2009, Claire was a Senior Vice President with Ipsos, a global market research firm. From her PhD studies to her years with Angus Reid, Claire continues to be fascinated by consumer behavior. She recently joined the UBC Sauder faculty as a market research instructor and sits on several market research boards. Claire lives on the North Shore with her partner Chris and spends much of her spare time climbing, swimming, reading and recently – learning Kung Fu.

Presenting Sponsor   Logo Horizontal Blue

Community Sponsors

Community Futures_Community SponsorWomensEnterpriseCentre-Community Sponsor

Accommodation Partner


Photography Sponsor

Whistler Wedding Collective

For further details or future partnership opportunities contact Sarah Stead, Events Project Manager at or 604.932.5922 ext 24.