When I first arrived in Whistler, in the fall of 2009, a friend took me to the Farmer’s Markets. I still remember my first visit to the Nonna Pia’s stand and my first taste of the delicious balsamic reductions on offer. The fresh bread on offer to dip into the thick reduction that coats your tongue with a sweet, yet tart, richness of flavour. Since that day, my cupboards have always been stocked with their strawberry fig edition.
When you look at successful people, those that inspire you, more often than not, you can only read about them in magazines or watch interviews on the television – they’re not typically in your backyard. That’s why I was so excited when I heard that Natasha Strim of Nonna Pia’s Balsamic Reductions was going to do a talk at the next Women of Whistler event. Her product is a firm favourite on my shelves at home, I’ve seen her and her family at the Whistler Famer’s Market, as well as on Dragon’s Den, but I haven’t heard the full story. As an entrepreneur myself I’m intrigued to hear what it takes to get it to the level of success they’ve achieved.
How do you go from taste tests at the Whistler Farmers markets to marketing throughout North America? What has been their biggest mistake? Their biggest challenge? How do they stay true to their business ideal? What has been their most joyous moment? Are they still just two normal people from Whistler?
What’s so relevant about Natasha’s story is that they started right here in Whistler. Just two normal people with the vision and determination to make their business work – it kind of reminds me of another couple who opened a pie shop. The fact that their business grew from Whistler roots makes me excited to see what I can learn from Natasha – not only in a business sense, but also as a person who works closely with her family and still takes the time to enjoy life in the mountains.
Kerri Jones - Peaked Pies