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Cognitive Biases – How to Clear the Fog and Make Better Decisions

When I heard the topic for the upcoming Women of Whistler event, I was fascinated and frankly a bit confused at the same time. Cognitive bias? What exactly is that? Apparently these are the little tricks and shortcuts our brain produces. And apparently these can cause some serious problems when making decisions. So even though I thoroughly research, carefully weigh options and think through potential outcomes, there is still something (unknown to me) messing up my decisions? Wow. I need to learn more about this please.

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An article was posted online detailing common cognitive biases and a few examples stuck out. The Information Bias is the tendency to seek information when it does not affect action. More information is not always better. (Perhaps when I am looking to purchase a new laptop, I should not look at every model ever produced in the last three years and it might take me less than six months to decide.) Or The Bandwagon Effect: The probability of one person adopting a belief increases on the number of people who hold that belief, commonly called Groupthink. Perhaps why meetings are often unproductive. The full article can be found at http://mentalfloss.com/article/68705/20-cognitive-biases-affect-your-decisions

Claire Booth will be sharing her insights with the Women of Whistler on September 29. When reading Claire’s bio, I learned she has spent thousands of hours analyzing human behaviour and has years of market research experience. During the event, she will help us identify our cognitive biases, look at our problems from a different angle and help us figure out how to remove these biases.

Sign me up please.

I always enjoy the Women of Whistler events because they combine learning and inspirational speakers with a great networking opportunity among local businesswomen. The next event is Thursday September 29, 6-8 pm at the Maury Young Arts Centre. I am going to www.womenofwhistler.com to register right now. Hope to see you there!

Lynn Gadsby

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